Rob Tiffany is Vice President and Head of IoT Strategy at Ericsson where he drives strategy and execution at the intersection of 5G, Edge computing and the Internet of Things. Prior to Ericsson, Rob designed the Lumada IIoT platform at Hitachi and architected the Azure IoT platform at Microsoft. He is the Executive Director of the Moab Foundation focused on global sustainability and is routinely ranked as one of the top IoT and Digital Twin experts and influencers in the world by Inc Magazine, Onalytica and others.